Here’s why you won’t find life coaching testimonials on this website!

Are testimonials still credible?

Albeit marketing experts push testimonials, my life experience has not convinced me about this practice.  Testimonials were credible when they started to be a marketing tool. Now they’re not so credible, because everyone does them. Furthermore, I know people who get paid to write them!  Another issue is their controllability.  Would you be brave enough to post a bad testimonial on your website?  Every business wants to appear in the best light, therefore it will only post good testimonials.  And businesses have been known to ask people who gave them terrible reviews to take them down. For these reasons I do not see value in testimonials to my life coaching for a person who is researching my website with the outlook of becoming my client.

Are testimonials genuine?

This is another question.  Most high profilers and entrepreneurs (the most frequent clients of life coaching) will not endorse testimonials with their full names, companies, positions, and contact details.  The reason is that they don’t want to expose the fact that they’ve had coaching. A testimonial signed with a first name and an initial of a surname or vice versa is not necessarily genuine, because it’s impossible to prove who wrote it. The genuineness of a testimonial can only be provable by some form of contact with the writer. Otherwise I could have written the testimonial myself!

This issue of discretion also applies to individuals who are not members of the business world.  I have worked with people who would give me testimonials for my website, but would not want me to post their full names under the testimonials, because they did not want their names to be  searchable. Due to there still being a stigma around coaching many people do not want the fact that they or their family members got coaching advertized on the worldwide web.

And what about video or audio testimonials?

Their genuineness is as unprovable as is that of written testimonials.  I know people who started their businesses and asked friends or relatives to give them testimonials. The friends or relatives endorsed the testimonials with their full names and even occupations. That’s all very good, except that I knew that they were friends or relatives. Many of my friends have asked me to like their pages on Facebook or follow them on Twitter so as to inflate the numbers of their likes or followers. So what should stop me from asking a friend or relative [who doesn’t look too much like me] to record a video or audio testimonial?

Besides, testimonials are everywhere. Many websites have them. So do potential clients really pay attention to them?  The answer lies with every individual.  I advise that you accept the points raised here as an expansion of your horizon. Let your intuition guide you about the ambience and content of the website you’re researching.  After all, no matter how many testimonials you read, you’ll always form your own opinion in the end.