Market research or a retail coach? What is the value of either to retailers, store managers, and sales associates? What are the pros, cons, functions of market research and a retail coach? Which one should a retailer or store manager hire for what purpose? Read the rest of this entry »

Retail is detail and so is NLP. High end retail brannds spend crazy money on being at the high end of the market so that they can justify the prices they charge and make huge profits.  But they tremendously let themselves down at their core. How?  The NLP coach explains.

Read the rest of this entry »