What are the most frequent mistakes that sales associates at premium and luxurious brands make? How do the mistakes deprive brands of custom and sales? And how can sales associates not make them again and increase sales? Read the rest of this entry »

Retail is detail and so is NLP. High end retail brannds spend crazy money on being at the high end of the market so that they can justify the prices they charge.  But they tremendously let themselves down at their core. How?  The NLP coach explains.

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