Market research or a retail coach? What is the value of either to retailers, store managers, and sales associates? What are the pros, cons, functions of market research and a retail coach? Which one should a retailer or store manager hire for what purpose? Read the rest of this entry »

What are the most frequent mistakes that sales associates at premium and luxurious brands make? How do the mistakes deprive brands of custom and sales? And how can sales associates not make them again and increase sales? Read the rest of this entry »